Public relations (PR) and communications.
There’s not much I haven’t seen or done when it comes to PR.
Whether it’s bidding for and delivering the Yorkshire Grand Départ of the Tour de France, helping create the first ever Tour de Yorkshire, launching national projects, helping small businesses get media coverage or handling sensitive crisis communications – I’ve done it, and well.
In a nutshell, I have experience – and an unrivalled network of media contacts built up during 15+ years of working in PR and communications.
And three more working as a professional journalist across print, web and radio along with degrees in journalism, TV/film production and media studies.
I don’t have a crystal ball to predict the future or an X-Men-esque ability to read minds – but results and facts show 99% of the time, I know what media want.
How does it work?
“Can most big PR agencies honestly say that?”
It’s all based around my philosophy of right story, right people, right format, right time.
And that holds true for traditional PR via the media, owned channels and social media.
And does it work, am I any good? That’s for you to decide, but it helps that I have a proven track record of success. But don’t take my word for it – let’s chat, grill me and see what you think.
I’m honest too. So if I think you shouldn’t hire me for a job, then I’ll say so – even if it means losing business short term, because my aim is to build one long term.
Oh, and unlike most other agencies, you hire me, you get me. I’ll apologise in advance! But…I also have support from award-winning industry experts when we need them to make sure we smash it for you.
Let’s make headlines.
Social media
Social media is now an essential weapon in a business’ armoury. And I know my stuff.
I made a film that reached 1.3million people and created posts/content that have driven footfall and sales for brands like Lush, Clarks, TK Maxx and HMV.
Social media gives you the chance to take public relations direct to your audience (or potential audience).
So, it’s essential you don’t see it as a hassle, a bolt-on or a bind. It’s so important.
It’s your chance to talk directly to your customers, in your tone of voice about stuff they might share a passion or interest in.
And it’s gotta be engaging, interesting and fresh. It’s your opportunity to show you get them and why you want them to get you.
That’s where creativity, quality and consistency come in – and that’s what I do best.
With nearly a decade’s experience of reshaping, running and growing a major shopping centre’s social and digital channels alongside charities and an escape room, I’m brave enough to say what works and what doesn’t.
And without that all-too-common approach to social media of: “Well, they’re all doing this so we should, right?”. Wrong.
Real content, real things, ideally with real people – using a mix of images and video…this is the way.
And we haven’t got into to 360 images, 360 videos and drones have we..?
A FEW THINGS ABOUT G
Here’s a few things about me:
Media training and higher education lecturing
Award-winning PR expert and ex-journalist
PR manager for Tour de France – Opening Ceremony / Tour Makers / Startlines
Managed major and complex PR projects
Worked with some of the biggest media on the planet (and smallest too)
Media contacts with local, regional, national and international titles and stations
Experience of sensitive crisis comms
Press trip expert – everything from local newspapers to national magazines
POUCHER 